BrandPointZero needed user research expertise to help NHS Professionals understand their target audience and define a marketing strategy that would grow their talent bank.
What we did:
This provided crystal-clear ammunition for the NHS Professionals team to use in their strategic 3-year vision, marketing, and communications.
Critically, these personas were used almost immediately to help devise the emergency Covid 19 attraction strategy. The results were instantaneous and NHS Professionals were providing clinical and nursing staff to London’s Nightingale hospital within five days of instruction.