User insight helps PaulCamper successfully enter the UK travel market

PaulCamper, a German travel brand that has been described as “The Airbnb of campervans” wanted to enter the UK travel market. We collaborated with their internal research team to provide UK-specific insight, advice, and recommendations through an intensive period of research. We:

  • Reviewed and amended questionnaires, tests, and session plans
  • Moderated and facilitated a portion of the interview sessions, and provided support on the rest
  • Analysed all insight and created a report of findings and recommendations for both their website and wider user experience


“Thank you for your wonderful work on the UK User insights project. The country manager for UK defines the report ‘the new bible for our market launch’. You did an incredible amount of high quality work. You two are a great team. I feel so lucky to have collaborated with you on this project.” 

– Research Lead, PaulCamper.