Strategy and audience definition with Six

Six are a full service digital agency who fulfil the campaign, branding and online needs of brands like Lloyds Bank, Nectar and BP.

Six wanted to gain deeper insight into their clients’ requirements and audience, and move quickly to an effective and tangible roadmap for delivering the right solution for their clients.

With Six, we ran workshops with a variety of their clients at the forefront of each project. These sessions enabled us to objectively evaluate and validate the client’s requirements and priorities with them. We looked at their audience – who they were, their situation and motivation, their needs and pains.

Out of this came a robust roadmap and prioritised set of actions for the project ensuring both the needs of the client and their users were met.

“When we work with Deckchair, Becky and Ollie effectively lead our clients through each session, delving deep into what makes our clients tick, sensitively and objectively exploring their requirements and objectives. No stone is left unturned and if a way forward isn’t apparent, Becky and Ollie’s experience helps to unearth potential solutions. As a result of working together our digital projects run more smoothly. They’re our partners in crime!”

Lettie Tanner, Group Account Director.