54% increase in annual membership for The Aerosol Society

A scientific, non-profit organisation aimed at extending knowledge and supporting the study of airborne particles, The Aerosol Society has existed for over 30 years. They have a strong membership base and offer multiple events throughout the year, their biggest being the globally renowned annual DDL Conference.

They had a collection of websites that were dated and unable to service their membership needs. The websites were a key barrier to membership sales and event tickets and the cost of upkeep was over £10K per annum. The challenge was to help them better engage and retain members, increase event attendance and present the society as a leading, community knowledge base.

We helped tweak their membership model to create a more simple purchase model. We evolved the entire digital presence into one seamless website that offered an exceptional experience for their members, enabling automated membership payment, event information and ticket sales, membership database and knowledge sharing.

We’re very proud that we helped them achieve:

  • 54% increase in annual membership in year one after the website launch
  • Record-breaking increase in attendance for their annual conference
  • Sales increase of £96K
  • Reduced annual website maintenance costs from £11K to £2.6K
  • Website cost was met by sales increase in year one

We delivered: Discovery, requirements gathering, user research, information architecture, wireframing, UI design, web development, digital project management.

www.aerosol-soc.com