The Roses serves over 80,000 people annually, entertaining and educating its audience through a varied events programme.
They had a great following, but online the story was different – website conversions were low due to a lack of event information and a complicated booking journey.
The challenge was to increase ticket sales online.
We made events the focus of the website, with attention-grabbing imagery, bright colour and a clear layout to highlight key facts. Booking became accomplishable via one click. Enhanced search and clearer navigation ensured content was accessible. And finally, the site was built responsively to enhance mobile use.
The results speak for themselves – on-site revenue and conversion has doubled, visits are up by 30% and mobile visits have doubled.
“Ollie and Becky were leaps and bounds ahead of the rest with regards to their service right from the start. They wanted to ensure they understood our needs as best they could. We were happy with our choice at the time, and we are still happy three years on.”
Beckie Smith, Director of Marketing and Development
We did: Discovery, requirements gathering, information architecture, wireframing, design and development support, digital project management
We collaborated: Simon Mosse (design), David Smith (development).