Presto Music, the UK’s leading e-commerce platform for Classical and Jazz recordings, sought our expertise to help them diversify into the streaming space.

Known for their deep industry knowledge, Presto wanted to develop a streaming app. The real challenge was that most of their customer base was adverse to streaming services and wanted to own their music; we had to explore different ways to encourage these users to value the new service.

1. Leveraging our experience from similar projects, we led discovery workshops to define their goals, audience, and challenges. Through short MVP workshops, we crafted a focused product roadmap. 

2. We conducted UX research via a large-scale survey and interviews, to understand the needs, pains, and habits of their potential listeners and current customers.

3. This groundwork led to a series of design sprints, culminating in an interactive prototype of the streaming app, demoed with the Presto team and tested with customers. The prototype provided a clear path forward for developers.

4. Once the product launched we continued work, focusing on the core sign-up journey, helping them to redesign landing pages and the core proposition.

Results:

• An actionable product roadmap for the streaming service.

• 285% increase in responses compared to previous surveys, with a 90% completion rate.

• A fully tested, interactive prototype ready for development.