Insight & Tools
The UX Mindset
The Deckchair way of thinking and a set of principles that will help your team become more user-centred and approach project challenges in the right way.
Becky Taylor
Stop being scared of user research
I’ve met too many people and organisations that are scared of user research or testing. Don’t miss out on this highly valuable, and not-so-scary activity that will bring gold to your business.
Ollie Francis
How putting users first leads to better product development - Part 1: Start a journey of discovery
Do you have a digital product that you know could perform better? Are you concerned about reduced sales or losing members? It may be that you have increased competition which is affecting your market share or you are worried about disruption in your sector.
This series of 4 articles addresses how you can deploy rapid user-centred product development sprints to effectively develop your product and win back your customers’ hearts and minds.
Becky Taylor
How putting users first leads to better product development - Part 2: Build with customers needs
In this part we’ll focus on your customer, why they are so central to your product and how you can ensure you understand what they want from your product.
Becky Taylor
How putting users first leads to better product development - Part 3: Turn insight into action
Let’s turn your customer needs into actionable tasks that inform the product build and enable you to move quickly into building something real.
Ollie Francis
How putting users first leads to better product development - Part 4: Build, test, iterate
This process will not only keep your sprints lean and effective but prevent avoidable high rework costs and bring home a great ROI. We’ll also cover hi-fidelity prototyping – a method that could save you time and enable you to test and market early with your customers.
Becky Taylor
Delivering faster and better digital products using MVP Games
If you want to release a marketable product at the earliest date possible, then the Minimum Viable Product (MVP) approach may just be what you and your team need.
Becky Taylor
3 essential ways to improve your membership retention
Membership and subscription services have increased dramatically – for ecommerce subscription services alone, the market has increased by 100% every year (Forbes). With little sign of slowing, the focus on retaining customers is key to any successful organisation that sells ongoing membership.