Transform your product
Struggling with product design, slow progress, or low user engagement?
Whether refining an existing product or launching a new one, we bring the clarity and momentum you need. Our strength lies in our pragmatism - drawing from an expert toolkit of methods to deliver a user-led solution that’s fit for purpose in weeks, rather than months.
Maximum efficiency, maximum impact, minimum time.
Discover and Define
Map a clear path to your solution
Together, we'll define your goals, understand your users, and create a product roadmap. This usually takes the form of a series of short, snappy workshops and may include user research.
What you’ll get:
Clearly defined project goals and challenges to overcome.
A detailed audience analysis to inform decision-making.
Prioritised features to ensure you work only on the most important, effective things first.
This means that: you’ll know exactly what to design and build, for whom, and in what order.
But we don’t stop there - next we’ll help you create and design it!
Design Sprints
Get a user-tested prototype in 4 days
We partner with your team to solve complex product challenges quickly. We rapidly design and test new versions of your product with real users, delivering a validated, interactive prototype that’s ready to be built.
What you get:
Production-ready prototype with validated product features and solutions. Fully functional, with interaction, design, assets, and CSS references for development.
Insight from real users to further inform decision making.
Clear steps for what you should do next.
Real-time learning through collaboration. We bring your team on the journey with us, helping you to embed effective processes for successful future projects.
This means that: you’ll have everything you need to crack on with building your new product or evolving your existing one.
Ensure continuous improvement and growth
Flexible, on-demand UX support to help your team and product thrive long-term. A monthly subscription to Director-level expertise, on-demand, to your budget.
What you get:
Inclusive, affordable, and valuable access to top-tier user experience, research, strategic, innovation and design expertise.
Scheduled and reactive work tailored to your needs.
Support that can ramp up or down based on your project or team needs and demands.
The perfect balance of an internal external team - us working and embedding in your team, whilst maintaining an objective, external perspective.
This means that: You’ll have regular, strategic UX design and research support to unlock progress and meet your challenges, at your fingertips, without the full-time cost.
Client story
Creating a Classical music streaming app for Presto Music
Presto Music, the UK’s leading e-commerce platform for Classical and Jazz recordings, sought our expertise to help them diversify into the streaming space.
Known for their deep industry knowledge, Presto wanted to develop a streaming app. The real challenge was that most of their customer base was adverse to streaming services and wanted to own their music; we had to explore different ways to encourage these users to value the new service.
Leveraging our experience from similar projects, we led discovery workshops to define their goals, audience, and challenges. Through short MVP workshops, we crafted a focused product roadmap.
We conducted UX research via a large-scale survey and interviews, to understand the needs, pains, and habits of their potential listeners and current customers.
This groundwork led to a series of design sprints, culminating in an interactive prototype of the streaming app, demoed with the Presto team and tested with customers. The prototype provided a clear path forward for developers.
Once the product launched we continued work, focusing on the core sign-up journey, helping them to redesign landing pages and the core proposition.
Results:
An actionable product roadmap for the streaming service.
285% increase in responses compared to previous surveys, with a 90% completion rate.
A fully tested, interactive prototype ready for development.
“The dynamic between Becky and Ollie is very impressive - Becky really helped sort the ideas into shape, and Ollie was brilliant at working with us on the app design. Use them, they're excellent at galvanizing a team into action.”
Matt Groom, Head of Recorded Music, Presto Music.
Client story
User research brings 147% increase in revenue for Chew Valley Trees
Chew Valley Trees, a specialist tree grower and seller, approached us because visits to their e-commerce site weren’t converting to sales and they weren’t sure how to improve it.
To solve their conversion issue, we needed to find out what was going on. We conducted remote user testing, which is where real people, matching the target audience, follow a brief to use and buy products on the website whilst feeding back on their experience. We also interviewed their sales team and customers and audited the experience of their current website.
The research uncovered that people wanted help finding trees based on their needs rather than by a product name or category. This led to an overhaul of the navigation and the introduction of a Tree Finder tool. Rather than presenting the navigation in a way that was understood by the business, we changed it to reflect how customers looked for products. The Tree Finder tool quickly and visually led people through steps that assessed their need and took them straight to relevant products.
Our aim was for a 25% increase in online revenue, which was ambitious. We exceeded all targets!
Results
85% increase in conversion rate
147% increase in revenue
29% increase in average order value
“Deckchair delivered. User research was not something we had commissioned before so it was a leap of faith. By finding out what our customers needed and building the website around them, it’s led to excellent results for our business. We are now getting a more steady stream of business all year round and fewer confused customer support emails.”
Simon Scarth, Director
Client story
Sparkyard – Award-winning music streaming app for schools
Out of the Ark, the UK’s leading provider of songs and related resources for primary schools asked us to help them create a new streaming service, as a way to generate a sustainable business model and meet the changing demands of their customers.
Their first foray into this world, working with a large third-party web development company, Out of the Ark needed strategic guidance for how to develop a product, as well as UX expertise in defining and crafting a successful user experience.
We ran collaborative discovery workshops to understand their business model, market, audience, challenges, and needs. MVP (Minimal Viable Product) workshops and guidance created a product roadmap that was achievable and valuable.
Information architecture creation defined the app’s user experience, as well as the technical infrastructure and processes that would sit behind it.
A series of design sprints culminated in a designed, interactive working prototype of the app, enabling the team to test, market, and build the final app.
Collaborative user testing helped Out of the Ark to embrace this valuable process in-house, enabling them to get great insight into their customers and how they use the app.
Continuous product improvement on a monthly basis to iterate the app based based on user feedback and business direction to ensure growth.
Results
Sparkyard won the prestigious Music and Drama Education Awards for being an Outstanding Education Resource.
“Hiring Deckchair was the single most important and impactful decision I made in managing this project. Their skill and experience is beyond question, and their willingness to understand our particular ethos, strengths, weaknesses and pressures has been truly invaluable in bringing to life a complex and challenging product. If we hadn’t employed Deckchair for this work, we’d have taken three times as long to get a quarter of the impact.”
Antony Copus, Head of Education Development
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We’d love to chat about your digital product.