Websites are complex beasts and they should evolve with your business. Before you jump head first into improvements or a rebuild you need to establish why it isn’t performing. Then you can work with facts and prioritise improvements to get the results you need.
Our audits bring clarity and often become our clients’ go-to reference for how to improve their site. We put ourselves in the shoes of your users and feedback based on the actual journeys that they take on your site, in a constructive and revealing report.
The audit covers core journeys, landing pages, content structure, calls to action and analytics; to build an accurate picture of what’s really going on.
What’s the process?
We discover your objectives, what you know about your customer and identify the key journeys that your users take. Your website is analysed based on the user journeys and encompasses many aspects such as usability, navigation, content, information architecture, calls to action and usage statistics. We provide you with a report that contains analysis and prioritised recommendations, created with your business objectives in mind.
Why do an audit?
When should you do an audit?
What do you get?
What our clients say
“Deckchair’s audits provide both subjective and factual analysis of each website. It’s an incredibly valuable point of reference and it’s proved invaluable in improving user experience and conversion across our client base. Becky and Ollie’s approach is meticulous, methodical and practical.”
Janusz Stabik, Digital Strategist